BRKEVEN Labs
Where our own ideas are explored, tested, and built.
Every BRKEVEN product starts here, as a prototype built to answer one real question. The ones that find traction graduate into the Product line; the rest still teach us something.
01 — Signal
Find a problem worth a prototype.
Usually one Joann is living through herself, in one of the ventures.
02 — Build
Ship a working version fast.
Lean, single-purpose, used for real before it's polished.
03 — Graduate
Move it into the Product line.
When it's carrying real use, it gets its own home and roadmap.
BRK EVEN
A six-stage workflow — connect, diagnose, strategize, create, analyze, and AI visibility — that takes a campaign from "something's off" to proof it's fixed. The root-cause Analyze stage is already running in production; the rest of the loop is shipping around it.
Python · FastAPI · multi-LLM diagnostics
Open BRK EVEN →Grant Finder
Tracks grant deadlines and requirements for small business and nonprofit founders, with boarding-pass-styled countdown cards and color-coded urgency, so nothing quietly expires.
Weekly automated discovery · per-user accounts
Open Grant Finder →Gifts
Suggests a gift for the person, not the occasion, by learning what they actually like over time. Grew out of a Google DeepMind / Kaggle capstone; now being evaluated for a general consumer launch.
Recommendation model · consumer pilot pending
Follow the pilot →Grant Finder and BRK EVEN's Analyze stage are both live today. The rest of BRK EVEN's workflow and Gifts are early — their copy here is directional until each has real users to write for.